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5 Tricks to Get Your Small Business Brand Noticed on Instagram

January 12, 2017
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Guest Post by:  Josh Wardini at getskilledco.com

Facebook might boast the highest number of users out of all social media sites but when it comes to business promotion and audience reach Instagram is your go-to online platform. With over 400 million monthly users, a user-friendly platform, and deliciously high engagement rates, Instagram is like a dream come true for small business owners.

115facts_19_12Facebook might boast the highest number of users out of all social media sites but when it comes to business promotion and audience reach Instagram is your go-to online platform. With over 400 million monthly users, a user-friendly platform, and deliciously high engagement rates, Instagram is like a dream come true for small business owners.

Instagram has the best track record in increasing organic audience reach compared to other social media networks. Since we are living in the era of social media and digital advertising, this means that developing a killer Instagram marketing strategy may just be the key to expanding your audience and building a brand for your small business. To help you kick off your Instagram journey and make the most of its marketing potential, here are five clever tricks that will quickly get your small business noticed on Instagram.

Post quality visuals

Instagram is all about the eye-catching visuals. The first step to getting your small business noticed on Instagram is to post high-quality visuals that will make your brand stand out amongst the competition. First and foremost, pay attention to lighting. Natural light works best, plan your photography sessions ahead of time in order to make the most of the great outdoors. Also, keep in mind that overcrowded photos do not do as well as those based on tasteful minimal concepts. Finally, do not shy away from editing tools, but don’t overdo it because no one likes the artificial look!

Use hashtags smartly

Using hashtags is a great way to reach through to your potential customers. It has been shown that posts that contain hashtags have twice the engagement rates of those without any hashtags. If you are new to Instagram, you might think that using as many hashtags as you can think of is the best way to draw in your target audience. The truth is, when it comes to hashtags it is all about quality over quantity every time. The general rule is to use no more than three to five hashtags per post and to use only those hashtags that are specific and relevant to your visual content.

Interact with your audience

It is no secret that the strongest brands on social media are those that have established relationships based on trust and transparency with their audience. If you are a small business owner getting started on Instagram, the best way to connect with your customers is to interact with them in a meaningful way. This means encouraging your followers to share their thoughts and responding to your followers’ comments regularly. Believe that your audience will love you for it!

Offer deals and discounts

If you want your audience to really fall in love with your brand, try to reward their loyalty every now and then by offering great deals or discounts through Instagram. It is also a great idea to organize contests as users simply cannot get enough of them. Just make sure to follow the official promotion guidelines before you roll out your contest. You can find the rules on Instagram’s help page. Remember, dishonesty never pays off in the long run and if you organize deceitful contests you not only risk having your Instagram account terminated but you could also ruin your brand’s reputation.

Track your metrics

Small business owners often get carried away once their Instagram accounts start blowing up. So remember, keep track your results. Monitoring your metrics is super important when it comes to using Instagram for brand promotion. In order to figure out which marketing tactics work best and which ones need improvement you need to measure their effectiveness regularly.  The most important metrics to keep track of are: new follower rates, average number of comments, most effective hashtags, and URL clicks. Luckily, there are many free analytics tools that will measure your Instagram metrics for you so make sure you make the most of them!

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